About our company
We believe that fashion should be accessible to all, which is why we offer an affordable range of clothing without compromising on quality.
The core goal:
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Esther Howard – CO-Founder
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Our vision & values
Our team emphasizes combining traditional Arab elements with Western fashion trends, resulting in abayas that incorporate elements like pastel colors, coat cuts for formals, pleats, or even statement-to-fancy sleeves.
This blending of styles allows women to express their personal tastes and adapt the abaya to different occasions; allowing individuals to express their personal style while adhering to their cultural or religious preferences.
Designer collections in the category of abayas have lately gained significant recognition and popularity globally, accepting and appealing to a broad range of individuals who value both fashion and modesty.
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What our clients say
I absolutely love abayaty collections! They are not just elegant and stylish but also provide me with a sense of modesty and comfort. The different fabrics and colors available makes it so much easier for me to choose and express my personal style while adhering to my cultural values.
Ibrahim
Dubai
I appreciate the way abayas can be adapted to contemporary fashion trends while maintaining their traditional essence for any occasion or event. They are a symbol of modesty, grace, and individuality.
Shahd
Abu Dhabi
The blending of styles allows women to express their personal preferences, and choice of selection and restyle the abaya for different occasions; allowing individuals to express fashion while adhering to their cultural and religious preferences. They are effortlessly stylish and require minimal effort to put together an elegant outfit. Whether I'm attending meetings or social events, abayas never fail to make me feel sophisticated and well-dressed.
Arthur
UK